Communication (Week 2)

Carey's concept: “communication is a symbolic process whereby reality is produced, maintained, repaired, and transformed.”

Other ideas:

• Transmission
• Ritual
• Dialog/two-way

Publics (Week 3)

Francis Cody: "political subjects who know themselves and act through mass media"

Examples:

• Activist groups
• Nonprofits
• Fan communities
• Political groups
• Religious groups

Public Relations (Week 4)

Cayce Myer (drawing on Margot Lamme): "a practice of communication with strategic intent to (with?) publics who have agency"

Other ideas:

• Persuasion
• A professional role

P.E.S.O. (Week 4)

P.E.S.O.

• Paid media
• Earned media
• Shared media
• Owned media

PR Ethics (Week 5)

A bit too complex for a single definition! We read lots of professional codes of conduct.

Two key ideas, though:

• Duty to the public
• Duty to the client/employer

Two new concepts: Journalism, Social Media

Journalism

Based on Salter, 2005

Journalism

Journalism critically and independently uncovers facts about the world in order to communicate those facts to the public so that the public can make informed decisions

Social Media

My own definition (critiques welcome!)

Social Media

Social media are bounded, masspersonal communication systems that allow users to 1) engage in activities such as posting, “liking,” and boosting media objects; and 2) make declarations of social relationships. In social media, most of the content is created by the users.